Short Film Package

CR Blog

- How do your products represent social groups or issues?

In my film and throughout making it, our product did challenge conventions. Our product is a film that shows that sometimes silence isn’t always good. Many films actually go along with this subject so it doesn't challenge the normal way coming of age films are made about dark subjects such as loneliness like this.  I wanted the product to go along with the  usual scheme of how the mind of an adolescent went when they are in a depressed state of mind. Making the product seem more superior and raw than the others and make it attract customers without revealing too much about the character and where they had gone. While it doesn't challenge the usual dealings of a coming of age film, it is to be viewed for emotional attachment and can be viewed by all people ages 13 and up. For me, the film was practical but also had a new view of how life is for teenagers at this age with much dialogue and characters. I created a raw film that could be watched by any social group as it has a very neutral setting  as it deals with what most people go through emotionally at least once in their lives. It was full of weird energy as I filmed what I think is human nature. Its known purpose is to make people want to be kind of informed with how life feels like, especially now. Nothing about is challenging to conventions. It was more of a recreation but put in a simpler way.

- How do the elements of your production work together to create a sense of ‘branding’?

Study on different media brands has contributed to the creation of mine. In order to make the brand visible, I have retained the same color scheme throughout my development. The color scheme of my website is black, white, gray and light blue. The photographs I used on the website are all in black and white, keeping to the theme that emphasizes and establishes the identity of my film. Similarly, on my website and poster, I used the same color scheme for the movie. I wanted to make my music video black and white, giving my film a recognizable and clear brand. Because all the production work consists of black and white, the viewer can attribute this to my artist, building a brand name for my film. The color scheme is the most evident and the key element that generates a sense of branding. I chose black and white to give this dreary atmosphere of film to my film, along with keeping it new. The brand identity of my artist has been developed through all the pieces of media that I have created. In order to recognize the brand value of the film, I studied the genre and what I was looking for in the film and told it about my own work. To make sure the brand is visible in my tour poster, I used the same colors: black, white, gray and light blue. And are the same colors as those on my website. I have used the same font on my poster that I used on the digipak, as well as the promotions that can be seen on the website of the film. To make sure my film sticks out on the poster, and the crowd is enamored in a way.

- How do your products engage with the audience?

My products engage with the audience in many ways. In the beginning of the film, appealing language usage was spoken to the audience.There are also multiple social media platforms for the audience to interact with the film. The audience was targeted with questions to make them feel like they were being talked to directly. One of the goals of this film is to make the audience feel engaged and attracted to the film. We also targeted the audience by making them feel connected to issues in the film like the feeling of isolation. The commercial has a silent and an eerie, soothing atmosphere to it so it should mostly be viewed by young adults and those older. I feel as though this gives an attraction to the product along with the attraction of the actual product. We want the audience to feel a part of the commercial. I tried to create an atmosphere that is relating to them and I also answered questions and made predictable assumptions. The reason for this is to get the messages across that depression can happen in silence. I also showed the film in a normal looking home that looks no different to any other to show that it really can be shown anywhere.actually is like and how appealing it looks to the eye. I show the viewers how appetizing it is and how comfortable I am around the product. 

- How did your research inform your products and the way they use or challenge conventions?

My project deals with what I feel is a social issue of depression and loneliness. The film is mainly me feeling constrained in a house that makes me feel isolated. When I try to go outside I become scared. Due to my fear, the ending scene is me on the floor in a puddle of blood.  I didn’t have a big storyline, as I wanted the film to have a sense of creativity to be engaged with the audience. The film was  made to be a form of awareness and kind of make the audience feel stifled by it. There are some hidden clues and some things that the audience can talk about together after the film. My goal was to represent meaning to depression and also bring more awareness through my product. Although I didn't really alter my film much from the original way that a coming of age is done, the film should be successful enough to get its main point across. 

Sound Blog

Making my sound script was relatively easy. I knew what sounds that I wanted in the film. Most of the beginning is going to have non-diagetic sound as the protagonist, Anne makes her way onto the screen. I want to have light music as a sound bridge in the beginning that will slowly dissipate as the movie comes along. I wanted the dialogue to show feelings and continue to show that my film is a coming of age. There was no big problem with creating the scripts and I thought that it was relatively converging genres. The sound will be a bake to bring out the title sequence as they appear on screen along with the way the film will be shot. Then while there is dialogue going on, there will, there will be continuous bridges throughout the film to make so there could be connections made along with the viewers feelings.